Allstate
Mayhem Sale
People love using social media to tell the world where they are and what they’re doing. Unfortunately, 78% of burglars like to use social media to find their next target.
We turned this insight into an integrated real-time event with TV commercials, social content and an e-commerce site.
The e-com site had over 800,000 hits in the first two minutes. #MayhemSale became the number one trending topic worldwide and the campaign generated 1.36 million total engagements.